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Viral marketing is one of the most if not the most powerful way of advertising. I call it business at the speed of trust.

Viral Marketing

We are all influencers, influencing others, and we are all in turn influenced by those around us. We rarely do or try something new if there is no ‘social proof’. Before we go to see a movie we might ask some friends what they thought of it, we might read a review or look for clues from others that have seen the film to find out if it’s any good. Before we go on a holiday we might check out some travel advice sites like Trip Advisor or ask our work colleagues and neighbours about their holidays.

Viral Marketing

Usually when we want to buy a piece of software, fridge or new phone we like to go online to Google product reviews. I think you get the drift. We want social proof before we invest our hard-earned money or spend our precious time on a product or service. At the end of the day we trust each other more than a sales people or advertisers. From a ROI (Return On Investment) perspective viral marketing is one of the cheapest and most highly leveraged forms of advertising. Coupled with the exponential power of the internet, viral marketing gives you a very potent and powerful platform to get your message to the masses.

Viral Marketing

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PDF's for Viral Marketing

Guerilla Marketing

Let's look at what makes this such a powerful tool! First of all, people need a reason to pass something along and send it viral. One of the best reasons you can give them for spreading your message is that it will make them money. If you are someone who sells your own products and operate your own affiliate program, creating a Rebrandable PDF is especially suited to you. You simply write an e-book or a special report with links to your products embedded in the PDF.

You then give the e-book away (or sell it cheaply) with reprint or redistribution rights. This means that you are giving the e-book buyers/recipients permission to rebrand the product links in the PDF with their own affiliate ID. When they pass on the e-book and a product is purchased through their affiliate link they will make a commission. This is a real incentive to pass the PDFs along! If you sell you own products, but do not run your own affiliate program yet, check out XXXXXXX. They have an easy system that allows to you create your own affiliate program. PDF files have another advantage over plain text files or html files posted on a website. They have a longer shelf life with individual readers.

Guerilla Marketing The typical reader will download a PDF file to their hard drives and then periodically notice it. Since disk space on their hard drives is so inexpensive, they often hesitate to delete the PDFs, even after they read them.

Viral Marketing

So they keep seeing your PDFs, and that increases the chance of them clicking a link and visiting your site, or at least passing your PDFs on. There are many tools that may help you create viral marketing materials, such as short reports like this one.

To produce this report, I used Microsoft Word but you can also use Open Office word processor, which is freely available from OpenOffice.org. Once you have all the material into a format that you like, just use the built-in PDF export feature to create a PDF that is easy to pass along to others. To create a viral PDF for affiliates, i.e. a PDF in which affiliate links can be rebranded, you can use a program called ViralPDF.

Guerilla Marketing

Have you ever thought that your skills and expertise were being wasted? You apply all of your creative know how and ability for your boss and their company for very little reward. Have you ever considered taking those skills and making them work for you instead of someone else? Have you looked into your own business enterprise only to realize the capital you need is way beyond what you can raise? If you have answered yes to any of these questions then becoming an affiliate could be the answer your are looking for.

Many of us would love to start our own businesses but two things generally stop us. The first being money and the second being risk. You need a significant amount of capital to start even a small sole proprietorship. Even though financing is available there is still the risk factor. A fairly large percentage of small businesses fail in the first year. If you make it through that first year then there are still several challenges that have to be met. It could be five years before you see any real profit. Most of us cannot wait this long. We need a constant flow of money coming in to meet our daily obligations.

Becoming an affiliate can get you started on the road to independence with no risk to you. By becoming an affiliate you work to sell or increase the revenues of another company. This can be done in a variety of ways. You can work, selling a particular line of products. The head company takes care of the advertising and creation of the items; you simply work out how to sell them. You are paid for your performance. The more you sell the more you make.

You can also create an online affiliate marketing business. If you’re creative and handy at making websites then this could be the perfect opportunity for you. By allowing your site to become an affiliate site with a major search engine, you could make large amounts of profit with ad revenue. Companies such as Yahoo publisher and Google ad sense can help to get you started. They handle all of the advertising costs and placing allowing you to concentrate on bringing traffic to your site. There is no cost to you and absolutely no risk.

People who enjoy independence and flexibility in their work make good affiliates. Those that desire or need flexible working hours can gain the most from being an affiliate. You paid according to how well you perform, not on how many hours you work. You can schedule your work around other things such as families or other commitments. If you’re independent and a self starter than a career as an affiliate is perfect for you.

If you are creative, motivated and driven then possibly consider becoming an affiliate. You can run your own affiliate business from home with no cost or obligation to you. If you are good at working independently then as an affiliate you can’t go wrong. You’ll have the freedom to work as and when you please and will realize the rewards of your own hard work. Start putting your skills and creativity to work for you rather than someone else. What you receive in return will be well worth it. Consider a career as an affiliate, you nothing to loose and everything to gain.